IB textbook development for non-English speakers in a European late comer country – the case of Hungary

Abstract

Abstract: From time to time the purview of international business (IB) is on the academic agenda. Seminal papers and books have been published on IB as a research field. Less room has been devoted to teaching and textbook issues. This paper addresses this aspect, using a three 3 year textbook development work on a Hungarian language textbook. A motive for the descriptive paper is that the main challenge of this development was the assignment of the purview of IB as a teaching field. A comparison of six IB textbooks was the starting point for that in the paper, this overview, the institutional context and the process of development are discussed. The main conclusion is that answering the question ‘what is international business’ is a complicated but unavoidable first phase of developing a non-English textbook for several reasons.